1. Information We Collect

1.1 Information You Provide Directly

• Name, mobile number, alternate contact number, and email address
• Billing address, delivery address, PIN code, and landmark details
• Floor number, lift availability, and access information needed for furniture delivery
• Account login credentials
• Product preferences and information shared during showroom visits or in-store consultations
• Payment details, processed through secure third-party payment gateways. We do not store full card numbers, CVV, or net-banking credentials on our servers.
• Order history, reviews, ratings, and communications with our team

1.2 Information Collected Automatically

• Device information such as browser type, operating system, and device identifiers
• IP address and approximate location
• Pages and products viewed, time spent, click patterns, and referral source
• Cookies, pixels, and similar tracking technologies

1.3 Information from Third Parties

• Order, dispatch, and delivery status updates from our logistics and transport partners
• Payment confirmations from banks and payment gateways
• Finance or EMI partner data, where you opt for financing
• Warranty and after-sales information shared with brand and manufacturer partners for the products you have purchased
• Aggregated analytics and advertising performance data from platforms such as Meta and Google, as permitted by their terms

2. How We Use Your Information

We use the information we collect to:

• Process orders and quotations
• Schedule and coordinate delivery, installation, and assembly at your premises
• Communicate order status, dispatch confirmations, and delivery slots
• Provide showroom consultation, after-sales service, and warranty coordination with the relevant brand or manufacturer
• Process returns, replacements, and refunds
• Send catalogues, festive offers, new-collection launches, and product updates where you have opted in
• Detect, prevent, and address fraud, security breaches, and technical issues
• Comply with applicable laws, tax requirements, and statutory obligations

3. Cookies and Tracking Technologies

We use cookies and similar technologies to keep you signed in, remember your preferences, analyse traffic, measure campaign performance, and serve relevant offers. You can manage or disable cookies through your browser settings, though some features of the Website may not function correctly without them.

4. Sharing of Your Information

We do not sell your personal data. We share information only with the following categories of recipients, and only to the extent necessary:

• Payment gateways — to process transactions securely
• Logistics, transport, and installation partners — to deliver, assemble, and install furniture at your premises
• Brand and manufacturer partners — to register your purchase, activate warranty, and coordinate after-sales service for the products you have bought from us
• Finance and EMI partners — where you choose financing options
• Technology service providers — for hosting, analytics, customer-support tools, SMS, email, and WhatsApp communications
• Marketing partners — for advertising and retargeting, in line with platform privacy controls
• Government and law-enforcement authorities — where disclosure is required by law

All third parties are required to handle your information in accordance with applicable data-protection laws and contractual obligations.

5. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required to comply with applicable laws, including tax, accounting, warranty, and consumer-protection requirements. Order and warranty-coordination records may be retained for the duration of the applicable manufacturer warranty and a reasonable archival period thereafter.

6. Your Rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your data, subject to legal and warranty retention requirements
• Withdraw consent for marketing communications at any time
• Nominate another individual to exercise your rights in the event of incapacity or death (as provided under the DPDP Act, 2023)
• Lodge a complaint with the Data Protection Board of India

To exercise these rights, write to us at the contact details below.

7. Data Security

We implement reasonable security practices and procedures to protect your information, including SSL encryption for data in transit, secure payment gateways, restricted access controls, and periodic security reviews. However, no method of transmission over the internet or method of electronic storage is fully secure, and we cannot guarantee absolute security.

8. Children’s Privacy

The Website is intended for users aged 18 years and above. We do not knowingly collect personal data from children. If you believe a child has shared information with us, please contact us so we can delete it.

9. Third-Party Links

The Website may contain links to third-party websites, plug-ins, or social-media platforms. We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before sharing any information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically.

12. Contact Us

For any questions about this Privacy Policy or how we handle your data, please write to us at info@anupamstores.com or call +91 9929994251 between 10 am to 10 pm, Monday to Saturday.