About Anupam Stores

Jaipur's Household Supermart — Since 1990

For 35 years, three generations of Jaipur families have walked into Anupam Stores looking for one thing — a home that feels truly theirs. From a single home decor shop in 1990 to a 150+ brand household supermart with two flagship stores on Ajmer Road, our story has always been about one promise: every Indian family deserves a beautiful home, at honest prices, from people they trust.

Today, that same trust comes home to you online. anupamstores.com brings our entire range — over 2 lakh products across crockery, cookware, kitchen appliances, furniture, furnishings, home decor and household essentials — to families across India, with the same honest pricing and after-sales care that built our name.

“We don’t sell products. We sell the feeling of a beautiful home.”

Our Story — From a Single Shop to a Household Supermart

1990 — The Beginning

It started with a young man, a small home decor shop in Jaipur, and one stubborn belief — that even an ordinary family deserves to come home to something beautiful.

Bajranglal Ji Pareek didn’t sell products. He sold the feeling of coming home. From a single rented shop, the seed of Anupam Stores was planted. Slowly — brand by brand, category by category — the shelves grew.

2000s — Adding Roots

Crockery, cookware and household essentials joined the shelves. Word of mouth did what advertising never could — Jaipur families began telling other Jaipur families: “if it’s for the home, go to Anupam.”

2014 — The Big Leap

After two decades of building trust one shelf at a time, Anupam Stores expanded into a full-fledged household supermart. 150+ Indian and global brands came on board, transforming a neighbourhood favourite into a destination for every kind of home.

Today — The Second Generation

The store carries his name. Anupam Pareek carries his father’s promise — now scaled into a household supermart serving customers across four verticals: retail, B2B, e-commerce, and corporate gifting. The same warmth that brought your parents in. The same honest pricing. Now also one click away.

Two generations. One promise. Beautiful homes for every family.

Visit Our Flagship Stores in Jaipur

Two stores. One promise. Whether you walk in or order online — the Anupam experience travels with you.